The global a2 milk market was valued at $1,129.7 million in 2019, and is projected to reach $ 3,699.2 million by 2027, registering a CAGR of 15.8% from 2021 to 2027. There has been an upsurge in demand for functional beverages that deliver digestive benefits. Owing to rise in health consciousness among consumers, rise in consumer spending, and increase in product awareness & knowledge through advertisements, the demand for a2 milk has been driven. Furthermore, consumers are increasingly inclined towards beverages that are obtained in a sustainable manner, such as that having simplified labels, no additive/preservative, non-GMO and recognizable ingredient list. This is one of the most crucial factors propelling the demand for a2 milk. Moreover, the application of a2 milk powder as an ingredient in infant formulas has gained high traction.
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